Anyone else think McDonalds new "urban look" commercials are incredibly racist?

Vesayen · October 28, 2003, 01:24

?

Asher · October 28, 2003, 01:30

Nope.

Rufus T. Firefly · October 28, 2003, 02:31

The ones I'm seeing here feature mostly white people. But then, I'm overseas.

Urban Ranger · October 28, 2003, 02:33

Which ones are those?

ixnay · October 28, 2003, 02:40

UH
UH
UH YEAH

I'M LOVIN' IT

Not so much racist as "god-awful".

The advertising geniuses behind it need to be fired and then shot repeatedly in the head.

Oerdin · October 28, 2003, 02:42

It's times like these I'm glade I don't watch TV.

Asher · October 28, 2003, 02:42

If anything I think it's an insult to white people everywhere because it sounds like Eminem.

laurentius · October 28, 2003, 03:32

They are 110% cheddar

Atahualpa · October 28, 2003, 05:45

I hate this stupid "I'm lovin it" phrase!

FrustratedPoet · October 28, 2003, 06:48

Terrible adverts.

Provost Harrison · October 28, 2003, 07:07

I haven't seen these adverts. Perhaps I am well advised to avoid it

FrustratedPoet · October 28, 2003, 07:30

They're on all the time, you've done well to avoid them. (I rarely watch TV these days and have seen it a dozen times)

Q Classic · October 28, 2003, 07:42

i don't find them racist. i do think, though, that they're trying wayyyyyyyyyyyyyyyyyy too hard for their own good, to get a specific market while simultaneously pushing other markets away. not everybody likes hip-hop.

other ones in recent memory that tried too hard:

krystal's white-person rapfest
dr pepper's rap memorial to some dead guy
longhorn and that damned annoying big-haired *****.

Solly · October 28, 2003, 07:43

"lots of change please" and that affro definitely seem to be taking the piss out of black culture.

Al B. Sure! · October 28, 2003, 10:46

nah not really... they don't show anything real negatively... just some weird people who can't stop eating mcdonalds and act like weirdos. the Checkers commercials are the same way... "Gotta Eat"

what is with that Lovin' and gotta **** though?

Jac de Molay · October 28, 2003, 10:52

Apparently, pidgin English is the new trend in advertising these days.

Applebees - Eatin' good in the neighborhood, McDonalds and a few others I 've heard.

Whaleboy · October 28, 2003, 11:00

mcdonalds suck and this advert has succeeded in convincing me further of the strength of my position.

Q Classic · October 28, 2003, 11:41

they're trying too hard. that's all it is.

chequita guevara · October 28, 2003, 13:01

Nope.

Urban Ranger · October 28, 2003, 13:08

Quote:

Originally posted by Albert Speer
just some weird people who can't stop eating mcdonalds and act like weirdos

I don't know why, but I found it really funny that Speer says something like this.

GhengisFarb™ · October 28, 2003, 13:29

I would say that it is more an example of how incompetent American advertising is becoming. Used to look forward to the Superbowl commercials, but now we're back to looking forward more to the football than the lame advertising attempts.

Al B. Sure! · October 28, 2003, 23:09

as i work at a mcdonalds, i saw a little booklet about this new advertising campaign and since i rememebred this thread, i read it... apparently, the whole "I'm Lovin' It" **** started at mcdonalds in Munich, Germany and then spread to the US

Jaguar · October 28, 2003, 23:14

Quote:

Originally posted by Q Cubed
i don't find them racist. i do think, though, that they're trying wayyyyyyyyyyyyyyyyyy too hard for their own good, to get a specific market while simultaneously pushing other markets away. not everybody likes hip-hop.

Nobody likes their hip hop. I'm offended that you implied that hip hop fans might like the commercial.

I think its stupid that they're trying to be more "hip" by acting more "black." I can't believe I'm saying this, but they really are.

Al B. Sure! · October 28, 2003, 23:17

what about the Vanilla Pepsi ads... or that Verizon Mobile Phone ad where the guy is saying, "Can you hear me now?" while a black woman sings on the steps of a rowhome...

Jaguar · October 28, 2003, 23:19

Quote:

Originally posted by Albert Speer
what about the Vanilla Pepsi ads... or that Verizon Mobile Phone ad where the guy is saying, "Can you hear me now?" while a black woman sings on the steps of a rowhome...

Vanilla Pepsi ad is kind of racist. I can't really explain why though. Haven't seen that Verizon commercial.

Thoth · October 28, 2003, 23:21

Makes me glad I haven't owned a TV in years. :smug look:

Dauphin · October 28, 2003, 23:24

The only McD's adverts I'm seeing are for their new salad range.

Hungry Jacks (BK) adverts use a rip off of Eminem though.

Jaguar · October 28, 2003, 23:25

I really should try that, but I love the Simpsons too much. And my parents love Law and Order, Law and Order SVU, Law and Order Criminal Intent, Law and Order Crime and Punishment, Law and Order Return of the Jedi, Law and Order The Lost World, Law and Order: An International Affair, etc. too much. Also CSI and clones.

edit: was an X-post with post above me.

Q Classic · October 28, 2003, 23:29

Quote:

Nobody likes their hip hop. I'm offended that you implied that hip hop fans might like the commercial.

eh? how did you get that from what i wrote? if anything, my meaning is that the mcd commercials are so blatantly obvious in trying to get one slice of the market, that not only does it push several other sectors, particularly those with no interest in hip-hop, away, but that it fails miserably in trying to bring in the market that they wanted.

the ads sound like they were dreamed up by a bunch of honkies in suits trying way too hard to be "hip" and cool in regards to a market/culture that it does not understand in the least--which makes it all the more pitiful, annoying, and useless.

Ben Kenobi · October 28, 2003, 23:31

Quote:

Law and Order Return of the Jedi,

What would that involve? Would you have the Emperor as the Judge, and the Prosecutor be Darth Vader, and Luke as the Defendent?