I'm trying to convince some friends at work that Civ 3 will be a great game, but shy of "loaning" them my copy of Civ 2, they're skeptical that it could be entertaining for more than a week!  I've done my best to explain the qualities that the games' possess, and how you start a game at 9PM and suddenly it's 3AM!  It is that enthralling, I tell them, still they are unconvinced.  
Firaxis, I need your HELP!  Please give me some ammunition so that when I got to bat for you, I'll have some bite behind my bark!  Thanks!
 
 
A dedicated Civer.